Pathway Genomics - App/Digital Product: Visualising Intelligence

Ambitious and future-facing, San Diego-based Pathway Genomics is an innovative leader in the commercial healthcare industry. With an advanced AI driven product in development, they asked us to create a unique avatar to give this digital healthcare assistant a human touch. Working closely with the AI development team, we designed a generative amorphous form that visualised the confidence of any answer, creating a dynamic expression of intelligence to support the natural language approach.