Amsterdam based agency BSUR approached Not To Scale with the brief to redesign the original Peperami Animal Family for both Peperami and Bifi, making the main character and his complete range of family members more modern and tasty without loosing the wild and chaotic image of the ‘90’s TV commercials.
Our directors Pierre+Bertrand focused on creating a free and new character without losing the familiarity of the iconic 'Animal'. One of the most complicated challenges was creating an appetizing texture that looked both realistic and tasty at the same time. We found the right balance by using a realistic meat structure that, thanks to amazing lighting and compositing, still looks fictional enough to fit the overall look of the commercials.