Peter Pilotto for Target

THE CHALLENGE

Launch the Peter Pilotto for Target designer collaboration, a British design duo unheard of by Target’s audience.

THE IDEA

Celebrate the graphic nature of Peter Pilotto across key channels off and online to gain the audiences attention and help them understand the design ethos behind the Peter Pilotto collection for Target.

THE EXECUTION

Hand paint walls around key city centers with the colourful, iconic Peter Pilotto graphic prints. Bring the different Peter Pilotto prints alive in bespoke content across Instagram, Facebook, Pinterest and Target’s owned assets. Bring alive in TV, Print, and Interactive OOH. Create an exclusive partnership with Net a Porter as both editorial and eCommerce partners.

THE RESULTS

Over 392 million impressions on social channels. The collection sold-out within 24 hours on Net a Porter and Target.com.
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