Pico

  • Francesco Rampinini

Identity design for chocolate brand

Pico by Horusay
Pico by Horusay
The simple geometric logo is inspired by African pattern and it is the base for the pattern of the identity.
Pico by Horusay
Pico by Horusay
Colorful and iridescent.
Pico by Horusay
Pico by Horusay
In the special edition package, the pattern has a different module and the overall look is darker.
Pico by Horusay
Patterns are recurrent elements of the identity. A sort of rectangular label is used for text boxes on the website.
Pico by Horusay

Horusay logo
Visual design studio
Francesco Rampinini
Visual designer and art director