Pink Parking, Wembley

HemingwayDesign's brief was to develop a highly visual, art and graphic led treatment for the “concrete cores” of Wembley Stadium’s new Pink Parking facility. Our concept took some of the most iconic historic, sporting and entertainment moments witnessed through the history of Wembley Stadium and transformed them into a contemporary piece of art - Queen at Live Aid, England's 66 World Cup win, Nelson Mandela's International Tribute for a Free South Africa and more. The graphic proposal is conveyed through vibrant pink line art which was posed for by Wembley residents. The project won in the Special Projects Award at the British Parking Awards this year.