Extend the Net-a-Porter brand beyond an eCommerce site and underline its curatorial position within fashion.
Create, develop, design and launch Porter, the 1st truly global fashion magazine available in 26 countries.
Name, design the logo and magazine and create a new bespoke font. Set the editorial tone and commission all photography and visuals. Design and build the app, digital platform and shopping functionality. Create new kinds of media partnerships for brands that want to reach the Net-a-Porter audience.
Issue 1 print run sold out in 26 countries.