How do you convince Mums to try your pregnancy supplement? Background Proceive is growing fast, putting them in direct competition with the biggest Goliath in the category; Pregnacare. Proceive is a vastly superior product, but they don’t have 30 years of history and huge incumbent status. Insight Mums are never more in tune with what their body needs, than when they are pregnant. Our idea Crave the best for your baby.