Framing a new future for a boldly ambitious agency. What drives Propellernet really is different. For over 20 years, this brilliant digital marketing agency has put people and the planet first, whether that’s creating award-winning campaigns for purpose-led clients or building a team culture that raises the bar for their industry. With plans to grow, strengthen and clarify their offer, there was a clear need to revisit Propellernet’s brand identity to better reflect their expertise and ambitions. Through workshops, interviews and research, we developed a new brand strategy and used this to inform a flexible new identity. At the heart of the identity is a simple wordmark, replacing the double L of Propellernet with bespoke square brackets, often used to denote focus and clarity. These brackets were then used as a dynamic device to frame content: a simple visual metaphor for Propellernet’s laser-focussed approach. As well as an identity toolkit and guidelines, we also designed and built an engaging and accessible new website, highlighting both their award-winning work and their open-hearted work culture. A flexible [and focussed] solution for a sector-leading agency.