We launched Purdey’s biggest ever ad campaign, ‘Thrive On’. Together with Idris Elba, we set out to inspire and enable people to get even more out of life. We created a film in which Idris Elba and Purdey’s make dreams come true. The campaign inspired millions across the world to pursue their ambitions. They’ve unlocked and shared some of their most personal experiences, offered each other support and ultimately put Purdey’s at the forefront of a global movement that is continuously helping people to get the most out of life, to Thrive On.
- 34% increase in Net Revenue
- 25% increase in rate of sale
- 103% share rate for hero content (Buzzfeed advice a successful benchmark of 30%)
- 24.2M organic views via Purdey's & Idris' Facebook page