Working with Initials Marketing, we were tasked to create some fun food ABL images showcasing the ingredients of Quakers Super Goodness Porridge range which included the ready to eat packs. It was an explosive vision we needed to capture, which factored in photographing all the separate ingredients flying in mid air and colliding into a bloom of colour. Our trusty friend ‘household drill’ was called back into service as there was some fluffy cream and yogurt that needed to whipped into shape. The digital studio team then played masterchef and produced the final vibrant images required for delivery.