ReVision

Leaders in innovation and reinvention, Ray-Ban’s premium prescription lenses boast benefits from blue light filters to high-definition vision. Ray-Ban Revision brings together the iconic Ray-Ban frames and lifestyle with the superior benefits of their new prescription-lens product. The campaign film was made for TV and in-store, with a supporting social content suite. The project was crafted with a team of specialists, from 3D animators to music editors, mirroring the attention to detail that goes into the creation of every Ray-Ban lens.