RIXO

Always inclusive, always empowering. SERVICES Monthly Design Retainer - Interim Hire Cover Email Design Social Design RIXO’s philosophy is to evoke a wanderlust & free spirit in all their wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials. The team reached out, as they knew they wanted to hire the right candidate and that could take time, particularly as this was a senior role and likely to mean longer notice periods to factor in. Meanwhile, their email campaigns still needed to generate revenue for the brand, whilst showcasing their identity and beautiful pieces in the best way. They also wanted to bring more of their brand identity and values into their email design using colour, layout and graphics to draw in some of the refined in-store experience the brand offers. Joining the team remotely, 3 days a week, we were able to fill the gap while the team found the perfect designer for their in-house team. Using Asana, we seamlessly integrated into the briefing process, meaning key stakeholders could brief designs directly with communication about image, copy and turnaround all given within the app. We delivered a new reference guide of email designs, detailing the type of imagery and copy required as well as options of proposed layouts for each ‘theme’. 3 or more weekly emails were designed and built in Dotdigital, ready for the team to add links, schedule and send. Whilst working with us RIXO an uplift in email interaction by over 35%, which was achieved through applying best practice design practice as well as movement and cohesion of the branding and marketing. We were thrilled to be part of the team who delivered such a great result. When their new designer arrived, we were on-hand to deep dive into the new reference guide and handover all design slowly, so the design could get up to speed and finally bidding the team a ‘see you soon!’ with a final hand off call.