Sainsbury’s, The Clean Vic

  • rob taylor

We were approached by Hope & Glory to create a research visual for Sainsbury’s launch of its alcohol-free pub cheekily named ‘The Clean Vic’.

The Sainsbury’s pop-up pub will serve no or low alcohol drinks, inspired by a quarter of British adults saying that they want to reduce their alcohol intake and almost one third of 16-24 year olds not drinking at all. Sainsbury’s will be using this opportunity to serve a range of 20 no or low alcohol drinks including craft beer Lucky Saint and low-alcohol distillate Celtic Soul.
We worked with artist Linda to create the research visual needed to capture a quintessential British Pub aesthetic.  Ensuring that the signage was clear and prominent, Linda used a combination of black and gold to echo a popular pub look. Linda then adorned the exterior with a bountiful helping of orange flowers, creating a nod to Sainsbury’s classic orange branding.
It was great to see our research visual used to populate press releases UK wide, featuring in the Independent, Metro, Campaign, and Design My Night among others.

Project Tags


  • Sainsbury's logo


    • Non Creative Industries
  • H

    Hope and glory