In 2019, we were commissioned to work on branding and visual identity for the Historic England owned Shrewsbury Flaxmill Maltings: a remarkable story of innovation, evolution, pioneering spirit and working life that will be rejuvenated in its new role as a dynamic co-work facility, multi-use arts and events venues, connected social spaces and hub for modern living. The brief was to develop a brand narrative, proposition and tone of voice and create a new visual identity as part of a regeneration project which will see the Maltings become a flagship for thoughtful, modern, multi-use regeneration of heritage buildings.