SOAS University of London

  • Brij Hackett

An interconnected campaign for a globally-connected institution. Where you choose to study may well determine the route you take through life. With an intrinsically internationalist outlook, and with students from over 135 countries, SOAS University of London helps students to understand, and interpret, the interconnectedness of our modern world. It’s an approach that, through excellent teaching and research, instills a sense of actively engaged global citizenship in all SOAS students. We were determined to place this concept of interconnectedness at the heart of our three year student recruitment campaign. With a brief to attract a consistently high calibre of new students, our aim was to devise an intelligent, active and thought-provoking campaign. Because – as we say in our campaign messaging – until you understand the connections, you’ll never change the world.