SOPHIESTICATION – FASHION

  • Muneebah Waheed
Sophie is a highly creative mobile hairstylist, but affordable to the masses, she brings with her a vast range of knowledge base and professionalism which raises the bar of mobile hairdressers. Her USPs are; she has trained and worked for the best (senior stylist at Nicky Oliver Salon), teaches and is also writing a book.
Objective: To create an aspirational vision for successful people who recognise creativity and take pride in the high-end taste they have. This aspirational vision is to take hairstyling beyond the superficiality of how they look, to how it makes them feel – a transformed and a confident go-getter in life.
High Fashion Direction
Moodboard of style references