Speak About It #ScanTweetSPK
Social experiment and Billboard Campaign design working with Emmanuel Nwaohai - Founder, SPK ABOUT IT.
With social media as the effective out-of-home amplifier it is, each poster, designed by agency Twntyfour, features QR codes that allow people to respond to the poems they see directly.
Corresponding to Twitter hashtags, it effectively takes the conversation from the street to online, encouraging further interaction and engagement.
As a studio, we worked on the design and artwork, ready to deploy this campaign through Build Hollywood.