Conceived and launched a new “one ticket gives access to all” multi venue music festival together with Adventures In The Beetroot Field and Vice Magazine in London, Glasgow and Leeds.
This involved everything from coming up with the name and identity to overseeing all event production and staffing, marketing and promotion as well as managing the press campaign and securing media partners.
Performers across the years have included names such as The XX, Jack Penate, Florence and the Machine and Hype Williams, with media partnerships from titles including Metro, Time Out, NME Radio, Last.fm, Skinny Magazine and FACT Magazine.
Press coverage in all key London and regional print and online titles as well as national titles such as Guardian Guide and the Independent Information.
The festival attracted over 15,000 attendees across the 3 cities, and featured over 100 acts across 33 venues. Press value totaled £0.7 Million in 2008 and over £1 Million in 2009 and 2010.