Statue
Introducing ‘Statue’, a campaign designed to shift the perception that Lucozade Sport is only for the ‘elite or high intensity exercisers’ and broaden the appeal for the product amongst a broader set of exercisers, at any level.
Set to the soundtrack of Body Groove we tell the story of a local park statue, springing to life after stealing a sneaky sip of Lucozade Sport from a park runner and embracing the joy of being active.
The film is fun, packed with energy, and shows the joy of all types of movement.
