Talent Works 2021: The Local Latin American Community

  • Lizzie Connor

The Latin American population is a key part of the Elephant and Castle community. Established predominantly in the 1970's, around 10% of the borough’s occupants are from Latin dissent. Talent Works 2021 has supported three local charities to aid this growing community.

Our Talent Works 2021 programme has focused on supporting Southwark-based organisations that address issues of poverty, inequality and the impacts of COVID-19.

The local community of LCC has always, and continues to be, a driving force behind many of the projects our students undertake. By offering our creative services, through the Talent Works programme, to organisations and community members of Elephant and Castle we are able to support a diverse range of projects and issues within the area.

This year’s programme has supported the Latin Multicultural Group (L.A.M.G), Voades UK and the Latin American Disabled People Project. They collaborated with our students through workshops and two-weeks of studio sessions, where the students worked on individually designed briefs that met the digital needs of each organisation.

For many of these community groups, their digital content and strategy systems lack technical input and expertise. The Talent Works programme aims to develop future-proof solutions to their digital needs and devise ways for adapting to the ever-changing needs of their audiences.

Supporting marginalised groups in Southwark, the Latin American Multicultural Group provides learning and participation opportunities for young people and their families. Through various sessions and classes including art, music, sport, festivals, and teaching, L.A.M.G promotes community cohesion, integration, citizenship, community leadership, and ultimately aims to empower local people so they can grow their aspirations.

As a result of their work and in response to the inequalities experienced by women in football, L.A.M.G established “LA LIGA” in 2016- a female recreational football league in Burgess Park Sports Centre, Southwark. The leagues’ aim is to provide a safe space for women to exercise and play in eight-a-side football tournaments.

The Talents Works team, Daisy Blunden, BA (Hons) Contemporary Media Studies, Marta Freire, BA (Hons) Graphic and Media Design and Maxwell Owen, BA (Hons) UX Design were briefed to create a new identity, website and marketing collateral for the league to increase its reach and engagement with local women.

Voades UK is a voluntary non-profit organisation, which aims to provide support to those in crisis and promote better emotional and mental wellbeing within the Spanish and Portuguese speaking community in the UK. Offering a permanent Counselling Telephone Service, Professional Counselling, Family Counselling Service, a variety of workshops, courses and programmes, the organisation aims to overcome loneliness, low self-esteem, depression, stress and family problems.

Voades UK’s Talent Works brief saw BA (Hons) Graphic Branding and Identity student Beatriz Rodrigues Coelho, Anna Ketre from BA (Hons) Deisgn Management (with Creative Computing) and Elle Keogh, a BA (Hons) Illustration student, redesign and update their website in order to increase their visibility amongst the community, local authorities and funders.
In addition, Voades UK required strategy and content for their social media to help funnel people to the website and a newly established newsletter to keep users up-to-date with the latest support and offerings.
Yerson Herrara, a volunteer for Voades UK said "I would like to say a big thanks to all the people involved in the project from the first contact until the end, I enjoyed the process and the result too”

The Latin American Disabled People's Project (LADPP) is the only organisation in London devoted to serving disabled people from Latin America, Europe and Africa, whose first language is Spanish or Portuguese, as well as their carers, families, and communities. They establish projects, training, advice, social events and many other services to aid their mission to improve the quality of life for all their audience.

Our students Nicolás Barnes Almaraz of BA (Hons) Film Practice, Grace Monaghan from BA (Hons) Graphic and Media Design and Alexander Lara Encalada of BA (Hons) Media Communication, worked closely with the LADPP team to produce an updated website, promotional video content and social media templates and strategies.

“LADPP is very grateful to Grace, Nico and Alex for their excellent work. Also UAL, Community Southwark and all the organisers of Talent Works 2021” say Luz Ramos Rubio from LADPP.
Talent Works is supported by Trust for London’s Stronger Voices Programme whose funding advocates societal change to tackle the root causes of poverty and inequality. They do so by improving skills in campaigning, community organising, gathering evidence and strategic communication.

Related Links

Voades UK

Discover more about Talent Works