Teacher's Day | Class Plus

Challenge: To create brand awareness and relevance when the way of working was taking a shift due to the pandemic. Insight: Lockdown was a difficult time for teachers, they had to step out of their comfort zones and get used to the new technology-driven teaching world by themselves. During this time the one thing that also became prevalent was how students were not appreciating the fact that teachers were trying to learn the new way of reaching their students. Idea: On Teacher's Day, we released a video thanking all the teachers and acknowledging their efforts to go the extra mile for their students, always. We took certain cases that happened in real life and showed them on social media and incorporated that into our video to make individuals realize that what these teachers were doing was nothing less than extraordinary. Results: Social Reach: 9.2MN Total Engagement: 52K+ Queries Received: 12K+ Organic Conversation: 1200+ Featured On: Mad Over Marketing