The Bland Book
Brief: Bored of constantly seeing mundane, “bland” identities that rarely work, we wanted to highlight this to our industry in a truthful, compelling way.
Solution: The result is the answer to every single branding brief. After months of hard work, it was first shared by Campaign for their April Fools coverage. Introducing a new and efficient branding guide designed to disrupt the industry.
My role: Ideas, creative and design.
Copy: Vikki Ross
Art Direction: Paul Mellor
Creative: Grace State