In our playful TV spot, ‘The Chase’, a community rally together to help their beloved neighbour, Mo, hunt down his winning ticket as its swept away by the wind. Following a dramatic and fantastical quest to chase it down, the crowd collectively rejoice to celebrate the win, as the ticket finally arrives back in Mo’s hand. The ad celebrates the heart-warming moments of national togetherness, highlighting how winning on The National Lottery makes a difference to not just one person, but to many.
The campaign runs across TV, VOD, Social, Digital, OOH and Digital Display. Online viewers are retargeted with a bespoke ad highlighting the National Lottery app; this features a tongue-in-cheek message about never losing your ticket like the central character: “Don’t be like Mo, just play on the app”.