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The Chatsfield

  • Santeri Lohi
  • Stu Lewin
The Chatsfield by BTL Brands
We were challenged to create the brand identity for a new 5 star fictional hotel called The Chatsfield. A luxury hotel that is the location for a new Mills & Boon interactive hub that brings to life the brand message 'Style. Spectacle. Scandal'. The Mills & Boon readers were very complimentary of the new hotel branding and talked about the hotel as if it was a real 5 star luxury location.
The Chatsfield by BTL Brands
The branding was based on a minimal icon design created from the 'C' and 'D' of the Chatsfield name, in the style of Gucci and Chanel. The Mills & Boon readers were very complimentary of the new hotel branding and talked about the hotel as if it was a real 5 star luxury location.
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
Fictional hotels are usually based on existing places but we wanted to create a premium hotel that had its own unique look and feel. We took inspiration from the luxury brands that can be found in and around Mayfair where the hotel is located.
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
The Chatsfield by BTL Brands
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Helping start-ups & entrepreneurs do better with branding
Santeri Lohi
Senior Designer
Stu Lewin
Founder & Creative Director