We were challenged to create the brand identity for a new 5 star fictional hotel called The Chatsfield. A luxury hotel that is the location for a new Mills & Boon interactive hub that brings to life the brand message 'Style. Spectacle. Scandal'. The Mills & Boon readers were very complimentary of the new hotel branding and talked about the hotel as if it was a real 5 star luxury location.
The branding was based on a minimal icon design created from the 'C' and 'D' of the Chatsfield name, in the style of Gucci and Chanel. The Mills & Boon readers were very complimentary of the new hotel branding and talked about the hotel as if it was a real 5 star luxury location.
Fictional hotels are usually based on existing places but we wanted to create a premium hotel that had its own unique look and feel. We took inspiration from the luxury brands that can be found in and around Mayfair where the hotel is located.
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BTL Brands
- Marketing & PR