The Opponent

60% of the world wants to watch womens’ sport, yet only 4% of sports coverage is dedicated to it. The Opponent is a digital community of fans, led by the athletes who are changing the game, progressing womens’ sport together. It’s a space where every opponent is respected, every limitation is challenged, and every barrier overcome. The identity features a number of more playful elements including a custom typeface which introduces a sense of movement into the identity, as well as hand drawn doodles which place the community at the centre of the brand and it’s ambition for change.