Three Mobile, Jet Set Selfie.

  • James Barnes
  • Aarron Taylor

‘Gatwick Airport’s first retail pop-up’

Three were looking to generate and maintain awareness of their travel proposition by engaging the public at Gatwick Airport with a ‘stand-out’ experiential concept that brought their new ‘Travel with Swagger’ campaign to life. Playing on the insight that most of their younger audience love a humble-brag airport selfie, we created the ultimate selfie upgrade - A private jet photo booth #travelwithswagger.

The pop-up was also a first for Gatwick Airport who had never turned one of the retail units into a promotional pop-up space before. We had to overcome many production and logistical challenges to realise the dream, but it was worth it to see so many satisfied customers with 44,000+ guests over 30 days.