Three Mobile, Jet Set Selfie.

  • James Barnes
  • Aarron Taylor

‘Gatwick Airport’s first retail pop-up’

Three were looking to generate and maintain awareness of their travel proposition by engaging the public at Gatwick Airport with a ‘stand-out’ experiential concept that brought their new ‘Travel with Swagger’ campaign to life. Playing on the insight that most of their younger audience love a humble-brag airport selfie, we created the ultimate selfie upgrade - A private jet photo booth #travelwithswagger.

The pop-up was also a first for Gatwick Airport who had never turned one of the retail units into a promotional pop-up space before. We had to overcome many production and logistical challenges to realise the dream, but it was worth it to see so many satisfied customers with 44,000+ guests over 30 days.
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
Three Mobile, Jet Set Selfie. by Backlash
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Big agency thinking, without the pricetag.
James Barnes
Marketer
Aarron Taylor
Design Director & Founder