UI/UX Design for Jaguar & Landrover
The Jaguar Land Rover Magenta portal required a refresh to
bring its UI/UX in line with JLR’s other brand offerings.
A smooth user journey was paramount for this project. It required a seamless transition
from the front-page to portal, whilst remaining within the 3-click rule and retaining
easily navigable resource repositories. Card-sorting throughout the wire-framing
process allowed us to ensure the correct information was cascaded.
Alongside this, it was key to maintain a user interface which aligned with the iconic Jaguar Land Rover brand. A sleek and simple style was implemented to ooze premium and luxury.
Find out more at - www.wearecovert.com