UI/UX Design for Jaguar & Landrover

  • Simon Dewey
  • Max Murphy

The Jaguar Land Rover Magenta portal required a refresh to bring its UI/UX in line with JLR’s other brand offerings. A smooth user journey was paramount for this project. It required a seamless transition from the front-page to portal, whilst remaining within the 3-click rule and retaining easily navigable resource repositories. Card-sorting throughout the wire-framing process allowed us to ensure the correct information was cascaded. Alongside this, it was key to maintain a user interface which aligned with the iconic Jaguar Land Rover brand. A sleek and simple style was implemented to ooze premium and luxury. Find out more at - www.wearecovert.com