Having worked extensively with the university’s existing undergraduate campaign guidelines, we were approaching the project with a strong sense of what had been delivered historically and where we could extend the campaign while ensuring continuity was retained with previous communications. A fresh batch of (still and moving) student photography offered more scope to explore different executions (especially in the video formats required for social media). Using the moving imagery of the students, carefully cut out from backgrounds, allowed us to achieve interaction with the layered angular shapes, patterns and boxed out text content to create a vibrant and youthful advertising style. This gave the advertising a more dynamic feel compared to the previous advertising which utilised still photography and relied on the movement coming solely from the layered elements.
With the initial broad university advertising delivered, we were then tasked with the creation of an extensive list of on-the-day event deliverables. Some of these were programme specific while others were university-wide which meant liaison with a broad range of university colleagues. We needed to apply the open day styling to items including: