Virtually Real Environments – Event campaign design for London’s renowned art gallery

  • Ana Beatriz Fernandes
Brief As part of a series of workshops hosted by Tate Modern and the Digital Makers Collective, Virtually Real Environments was a symposium exploring the boundaries of physical and virtual space, new worlds and spatial narratives, questioning the emerging nature of the virtual space. We were approached to design a campaign to reflect the explorative nature of the symposium.
Solution Inspired by M. C. Escher’s work on infinity, reflection and perspective, we created a promotional image to define the campaign theme. We developed and delivered a concept that extended to the creation of a poster and digital assets, including a short animation for social media campaigns.
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