Waitrose LoveLife

In its first year our new Visual Identity System created sales of £60m. Our fees were recouped in two days and the fresh, unconventional design sparked a spate of retailer category overhauls, all of which helped people to enjoy healthier eating.

We were asked to create a new identity for a core range of nutritionally balanced food.

TasteMode insights from Pearlfisher Futures unlocked a ground-breaking new design language for pleasurable and healthy eating which our Strategy and Design Studios then brought to life.

A concise brand architecture, naming and segmentation were expressed through an exquisite graphic and photographic design language. This benchmark visual identity system inspired and created consistent expression from packaging, print advertising and digital.