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Wayfinding, 2016

Wayfinding is a celebration of craft and creativity. Each lift lobby is given its own unique personality through custom designed numbers meticulously hand painted directly on to the wall using traditional sign writing techniques. In addition the floor directories are cast in steel and given an individual accent colour, based on the dominant colour of the accompanying numbers.
Acrylicize has recently completed more than 80 art installations for the new Ogilvy Group UK Headquarters. The 20,000 sq. m workplace, located within Sea Containers, occupies a prominent location on the river Thames in London, between the Tate Modern and Oxo Tower. The space was designed in an innovative collaborative venture between BDG architecture + design and Matheson Whiteley.
The design of Sea Containers creates a dramatic, flexible and collaborative working environment, encouraging interaction between companies and their different divisions. Acrylicize were tasked with creating dynamic and engaging art work bespoke to the building, that reflected the company’s philosophies and values in visually striking forms.

Project Tags

  • design
  • art
  • installation art
  • interior design
  • neon
  • sculpture
  • Fine Art
  • type
  • Typography
  • Arts scheme

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