2 people. For 6 months. At 6 agencies. In 6 cities around the world. The full gamut of creative exploration. Think multidisciplinary. Think multicultural. For the new emerging creative—a Frankenstein of designer, entrepreneur, strategist, inventor, artist, culture maker, and economist. At top agencies, defining what the new “creative agency” is—less account chasing, more co-inventing. Great cultures, interesting people, different processes. Same high creative bar. A few more stamps in the passport. Something to write home about. And you will. WGI*. It’s an experiment. A new model for a changed industry.