One of the first things we say to any potential client is ‘We co-create the #brand you want to own. After all, it’s your brand, not ours.’ If you haven’t worked this way before co-creation can sound very confusing. To take things back to basics and help people gain an understanding of how creative collaboration works, we asked the team at rbl "What does creative collaboration mean to you?", see below to see what they had to say.