WTF IS A GEN Z?

WTF is a Gen Z? ☐ WOKE ☐ VEGAN ☐ ANXIOUS ☐ FLUID ☐ ENTREPRENEURIAL ☐ SELFIE-OBSESSED ☑︎ MISUNDERSTOOD We’re sick of lazy generation generalisation - so we asked Gen Z how they’d like to be represented to the wider world for a trend report created in collaboration with the Last Generation/iGeneration/Meme-lennials/etc.