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Yazoo

Project Brief: To create an online advertising campaign for any brand you want.

Solution: Created an online advertising campaign to raise awareness and encourage children to buy the new Yazoo yogurt smoothie. The idea I had for this campaign was that the secret ingredient for the new Yazoo yogurt smoothie had been stolen. If you were able to retrieve it you would be rewarded.

The campaign had a Cluedo approach in which the individual had to go through various online platforms to gather clues in order to decide who stole the secret ingredient. The tagline for the campaign was Save Yazoo.

Credits

Siddiqur Rahman

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