Alana McDowell

Alana McDowell

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Pip Jamieson
Erin Aniker
Denise Chippindale
Alana McDowell

Alana McDowell

About me
Freelance senior Graphic Designer and illustrator, currently represented by Roar Artists. Having work alongside brands such as Lululemon, Vans, eBay, Schwarzkopf among others, I am well versed in delivering the creative vision of a brand and enjoy the challenge of working on diverse briefs. I confidently work across a number of mediums such as Mural design, commercial illustrations, Graphic identity and branding.
  • Nike Womenswear mural - Sports Direct Oxford Street
    Nike Womenswear mural - Sports Direct Oxford StreetA bespoke design created for Nike as part of the refurb of Sports Direct Oxford Street refurb. The design was all about championing womxn in all disciplines of sport and celebrating them in a dynamic intertwined piece that linked around the text ‘Greatness is within’ � The design shows a number of everyday athletes in a single frame, including a swimmer, netball player, footballer, gymnast and sprinter A sweeping wave of movement runs across canvas and connects the motion between each of the at
  • Copeland Distillery Rum
    Copeland Distillery RumBRINGING TO LIFE A NEW RUM FROM AN INDEPENDENT DISTILLERY WITH A BOLD ILLUSTRATIVE LABEL. I partnered with Copeland, an Irish Distillery to create a series of hand drawn illustrations that embodied the rebellious, seaside spirit of the brand. The launch of their new Rum, sees an entirely new creative direction and language for the brand with a series of tropical illustrations across their branding, labels, merchandise and even vehicles.
  • Belfast Design Week Live Mural
    Belfast Design Week Live MuralAS PART OF BELFAST DESIGN WEEK, I WAS COMMISSIONED TO DO A LIVE PAINTING, AS PART OF A SERIES OF ART EXHIBITIONS IN THE CITY CENTRE. This year seen BDW take a different format, partnering with a series of independently owned spaces in the centre of town, to promote both the businesses and creativity in the city centre. Despite the recent chaos with COVID, Belfast City in recent years has become a real hub of activity and happenings. In this piece I wanted to celebrate the dynamic centre of the c
  • 'Hazy' Mural
    'Hazy' MuralA 12FT WIDE MURAL OF UNCERTAINTY. Spanning across three 4x6ft boards, I wanted to create a piece that reflected the uncertainty of 20/21. Each board conveys a separate message - 'Yes' / 'No' / 'Reply hazy try again' - but fit together as one large piece. Taking the unpredictability of a Magic 8 ball as my inspiration, I wanted to paint a dynamic and intertwined piece that summed up the feeling of uncertainty and lack of direction that many people have felt over the past year. Hand painted acryl
  • Jameson Whiskey Mural
    Jameson Whiskey MuralCommissioned by Jameson Whiskey NI, I created a unique illustration for the space in a large off-license in Ireland. I used a mixture of spray paint and hand-painted acrylic to upscale the design onto the corrugated surface.
  • Vans
    VansWorking with Vans Dublin and their festive theme #MakeItSpecial, I created two large window illustrations and a personalised canvas live over 2 days during the festive period.
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Work history
    Graphic Designer and Creative ArtworkerSense Marketing
    London, United KingdomFull Time
    Graphic & UI designerDen
     - London, United KingdomFreelance
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  • Packaging
  • Visual Arts
  • Print Design
  • Mobile
  • Typography
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Design
  • Illustration
  • Web Design
  • Logo Design
  • Illustrator
  • Photoshop
  • UI Design
    BA(Hons) Industrial DesignNorthumbria Unversity
    Newcastle upon Tyne, United Kingdom
    BaHonsAcademy of Design Australia
     - Melbourne, Australia