Copeland Distillery Rum

BRINGING TO LIFE A NEW RUM FROM AN INDEPENDENT DISTILLERY WITH A BOLD ILLUSTRATIVE LABEL. I partnered with Copeland, an Irish Distillery to create a series of hand drawn illustrations that embodied the rebellious, seaside spirit of the brand. The launch of their new Rum, sees an entirely new creative direction and language for the brand with a series of tropical illustrations across their branding, labels, merchandise and even vehicles.