About me
I am a self-proclaimed walking-talking contradiction, a melting pot of hypocrisy and pretentious coffee habits. I dress like a bohemian but have the organization of an accountant. Technically, I am vegetarian but tend to turn into the carnivore I was clearly not be born to be, at the first sniff of bacon frying. And really, who likes a carnivorous, vegetarian accountant anyway? No one.
My biggest influence and inspiration is Bob Dylan so obviously, my first entrepreneurial venture was an all-girl band called 'Pink Fudge' inspired by the Spice Girls. I think rosemary tastes like licking a gravestone and Foot Asylum is a crazy name for a shoe store. I tend to ramble and not make any sense, rapidly switching from one topic to another. Salted almonds are delicious.
I take great pleasure in fomenting some sort of reaction out of people. Sometimes by saying something controversial like 'Indian men have pigeon-syndrome*' but really, it's causing that tiny smile at the corner of someone’s lips, that fleeting jump in someone’s pulse, or that little tear that dangles on someone’s eyelash that makes me truly happy.
Projects
- JUST IN SPACETHE BRIEF/ Revisit an old brief and do something that couldn't have been done 5 years back. THE INSIGHT/ The world has come so far in 5 years. Social media and the internet are just the tip of the iceberg. Commercial brands have never been sent to space. Space has never been used as a medium of advertising, however Virgin Galactic is changing this. The first commercial brands to space wouldn't just make the news but would also write history. They would make the news and would probably be studied in textbooks 500 years from now. Trevor Beattie has always dreamt of going to space and now he can. He only has two hours up there to live out his dream. Every product of the previous brief could help him in his journey as each of them have their own benefit.
- RESCUE REMEDYBRIEF/ Make people aware of the benefits of Bach's Rescue Remedy. INSIGHT/ Rescue Remedy is a natural treatment for combating and dealing with everything from daily stress to major trauma. Cyber Bullying is a major cause of stress. Small words can have a big impact. IDEA/ Help people feel and interact with the benefits of Rescue Remedy in real life.
- RULES OF LIFE BY MEbrief/ Most books show things in sequence: Page 1, Page2, Page3... etc. Douglas showed plenty of methods that challenged progressive sequence. Now you subvert sequence, but in a really intellegent way. Advertising is subversive- it seeks changes in perceptions. And so do almost all jokes, in fact in non-transgressive ones, the subversion is why they are funny. But how best to subvert the sequential process? Thats upto you. Use the book form to lull and then surprise. Bound answers please.
- FOYLESClient/ Foyles Book Store Brief/ Make a short video commercial for either Foyles or Clarks. Solution/ Foyles has been around for ages. Just by hanging out in the store for an hour we noticed the varied types of people visiting the store. We decided to focus on the idea that Foyles has something for everyone. No matter who you are or what your interests may be it is a place for passionate people, whatever that passion maybe.
- COCA COLABRIEF/ Coca Cola wants to spread the message of happiness by doing some good. How can the brand use innovative thinking, digital, product or interactive design to spread happiness by making a social change or raising awareness for a cause? INSIGHT/ Diet coke is primarily consumed and targeted towards a female audience. 1 in 8 women are diagnosed with breast cancer throughout the uk. The action of holding a can of coke is similar and as easy as giving yourself a breast exam.
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Work history
Student
Skills
- Fashion
- Advertising
- Film
- TV
- Visual Arts
- Print Design
- Art Direction
- Design
- Final Cut Pro
- Illustrator
- Photoshop
Education
Graphic Design
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