Ary Arasen

Ary Arasen

Associate Creative DirectorUnited Kingdom
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Ary Arasen

Ary Arasen

Associate Creative DirectorUnited Kingdom
About me
Ary Arasen is Creative Lead (Interactive & Innovation) at TikTok Creative Lab with experience across top Ad agencies in London and crafted ideas for the biggest brands in the world like OffWhite, Nike, Kenzo, Samsung, Dior, Apple... he bases his ideas solely on ‘why would someone care’. Putting humans first, understanding their behaviour and evolving cultures to then create a solution worth talking about. Throughout his career, his creative thinking made the news, won awards, created a movement and inspired London to walk to work. In his spare time, Ary creates innovative side projects, hacks and prototypes in a day, week or year with a collective of talented technologists, film makers, developers, strategists, designers, photographers, bloggers etc. Some of them even aired on national TV Putting humans first, understanding their behaviour and evolving cultures to then create a solution worth talking about. Throughout my career, my creative thinking made the news, won awards, created a movement and inspired London to walk to work. In my spare time, I've created innovative side projects, hacks and prototypes in a day, week or year with a collective of talented technologists, film makers, developers, strategists, designers, photographers, bloggers etc. Some of them even aired on national TV. I believe that collectively we’ll make ideas worth talking about. - ARY Creative Lead EU @ TikTok
Projects
  • The Megastar Khaby Lame
    The Megastar Khaby LameShots of a magazine we made at TikTok called Real Joy.
  • The Liberté Cup
    The Liberté CupCo-Founder
  • ‘How big is a T-Rex’s poo?’
    ‘How big is a T-Rex’s poo?’'The first truly awesome chatbot’ - Fast Company
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Projects credited in
  • TikTok Magazine Cover
    TikTok Magazine CoverArt Direction for the cover of TikToks first culture lead magazine. – Shot by Miles Drury Set Design by Jam Studio
  • TikTok #MyRoots Campaign
    TikTok #MyRoots CampaignArt direction for TikToks Black History Month campaign - Set Design by Helen Zarkina
  • My wardrobe | The new Alexa skill
    My wardrobe | The new Alexa skillNot knowing what to wear can be an everyday struggle. So what if you didn’t have to decide? Meet My Wardrobe, a professional stylist that provides different outfits based on the weather, the time of day or the day of the week.
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Work history
    E
    E
    Associate Creative DirectorEA (Electronic Arts)
    London, United KingdomFull Time
    JustSo logo
    JustSo logo
    CreativeJustSo
    London, United KingdomFreelance
    Kano PC x Microsoft launch
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Skills
  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Print Design
  • Art Direction
  • Design
  • Creative
  • Final Cut Pro
  • Photoshop
Education
    U
    U
    BA (Hons) Graphic Design and AdvertisingUniversity of Sunderland
     - Sunderland, United Kingdom
    With @joewatson Copywriting Partner.