About me

I am a senior creative @TikTok Creative Lab, I have almost 8 years of experience across the top Ad agencies in London and crafted ideas for the biggest brands in the world. I based my ideas solely on ‘why would someone care’. Putting humans first, understanding their behaviour and evolving cultures to then create a solution worth talking about. Throughout my career, my creative thinking made the news, won awards, created a movement and inspired London to walk to work. In my spare time, I've created innovative side projects, hacks and prototypes in a day, week or year with a collective of talented technologists, film makers, developers, strategists, designers, photographers, bloggers etc. Some of them even aired on national TV. I believe that collectively we’ll make ideas worth talking about. - ARY Snr Creative (Art Director) 29yrs old

QuestionsProjectsExperienceTeam

Projects

• 45

  The Liberté CupCo-Founder
• 2

  ‘How big is a T-Rex’s poo?’'The first truly awesome chatbot’ - Fast Company
• 3

  This is why we raceLaunch film for the partnership of Honda and Toro Rosso 2018 Concepted & Art Directed at Digitas LBI.

Projects credited in

• 21

  TikTok #MyRoots CampaignArt direction for TikToks Black History Month campaign - Set Design by Helen Zarkina
• 15

  My wardrobe | The new Alexa skillNot knowing what to wear can be an everyday struggle. So what if you didn’t have to decide? Meet My Wardrobe, a professional stylist that provides different outfits based on the weather, the time of day or the day of the week.
• 2

  Street fashion storiesStreet fashion stories showcasing stories of ladies around London, Amsterdam, Milan, Paris, Mauritius for Imagine a lady digital magazine with more than 390 portrait including Virginia Smith (Vogue NY), Katell Pouliquen (ELLE Paris), Deborah Brett (British fashion council), Anuja Ananthan, Tatiana Dietman, Anabel Kutay.

Work history

Snr CreativeTikTok
May 2020London, United KingdomFull Time
Currently in Creative Lab @TikTok.
CreativeJustSo
Apr 2019London, United KingdomFreelance
Kano PC x Microsoft launch

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Skills

• Fashion
• Advertising
• Events
• Film
• Marketing PR
• Print Design
• Art Direction
• Design
• Creative
• Final Cut Pro
• Photoshop

Education

U
U
BA (Hons) Graphic Design and AdvertisingUniversity of Sunderland
Sep 2010 - Sep 2013Sunderland, United Kingdom
With @joewatson Copywriting Partner.