Insight
Children ask a lot of questions that their parents don’t always have the answers to.
Idea
If you could ask a T-Rex anything, what would it be? How many teeth have you got? When did you exist? How big is your poo!?
How
For Nat Geo Kids we created a bot with an educational purpose. It let kids to find out everything they needed to know about a T-Rex by having a one to one conversation with it.
Results
'The first truly awesome chatbot’ - Fast Company
There was a 6% uplift in subscriptions to the magazine and 2000% rise in Facebook page visitors. Who knew a typing, teaching T-rex could be so influential?
