About me

Ary Arasen is Creative Lead (Interactive & Innovation) at TikTok Creative Lab with experience across top Ad agencies in London and crafted ideas for the biggest brands in the world like OffWhite, Nike, Kenzo, Samsung, Dior, Apple... he bases his ideas solely on ‘why would someone care’. Putting humans first, understanding their behaviour and evolving cultures to then create a solution worth talking about. Throughout his career, his creative thinking made the news, won awards, created a movement and inspired London to walk to work. In his spare time, Ary creates innovative side projects, hacks and prototypes in a day, week or year with a collective of talented technologists, film makers, developers, strategists, designers, photographers, bloggers etc. Some of them even aired on national TV Putting humans first, understanding their behaviour and evolving cultures to then create a solution worth talking about. Throughout my career, my creative thinking made the news, won awards, created a movement and inspired London to walk to work. In my spare time, I've created innovative side projects, hacks and prototypes in a day, week or year with a collective of talented technologists, film makers, developers, strategists, designers, photographers, bloggers etc. Some of them even aired on national TV. I believe that collectively we’ll make ideas worth talking about. - ARY Creative Lead EU @ TikTok

QuestionsProjectsExperienceTeam

Projects

• 9

  The Megastar Khaby LameShots of a magazine we made at TikTok called Real Joy.
• 47

  The Liberté CupCo-Founder
• 2

  ‘How big is a T-Rex’s poo?’'The first truly awesome chatbot’ - Fast Company

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Projects credited in

• 3

  TikTok Magazine CoverArt Direction for the cover of TikToks first culture lead magazine. – Shot by Miles Drury Set Design by Jam Studio
• 24

  TikTok #MyRoots CampaignArt direction for TikToks Black History Month campaign - Set Design by Helen Zarkina
• 15

  My wardrobe | The new Alexa skillNot knowing what to wear can be an everyday struggle. So what if you didn’t have to decide? Meet My Wardrobe, a professional stylist that provides different outfits based on the weather, the time of day or the day of the week.

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Work history

AcdLEGO Group
May 2023London, United KingdomPart Time
CreativeJustSo
Apr 2019London, United KingdomFreelance
Kano PC x Microsoft launch

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Skills

• Fashion
• Advertising
• Events
• Film
• Marketing PR
• Print Design
• Art Direction
• Design
• Creative
• Final Cut Pro
• Photoshop

Education

U
U
BA (Hons) Graphic Design and AdvertisingUniversity of Sunderland
Sep 2010 - Sep 2013Sunderland, United Kingdom
With @joewatson Copywriting Partner.