About me
I am a midweight creative with five years' experience in broadcasting. I currently work as an editorial manager at Sky, leading a small, agile team of specialist copywriters and coordinating marketing campaigns on the UI.
Projects
- Sky Zero launchIn 2020, we committed to be net zero carbon by 2030 and launched Sky Zero, our environmental impact programme dedicated to slashing our carbon emissions and inspiring others to do the same. We wanted to take our customers with us on this exciting journey, so used Sky's UI to shout about this great new initiative. I lead on the UI marketing campaign and wrote all copy for the campaign.
- Barbie launch on SkyWith Barbie coming straight from its theatrical release to Sky Store, it was important for us to capitalise on its massive cultural presence and drive engagement on our platforms. We subsequently made use of trending terms on social, like 'Barbiecore' and 'Kenough', to talk like a fan and connect with the movie's ever-growing fanbase.
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Work history
Editorial ManagerSky
London, United KingdomFull Time
Manager of a small, agile team of specialist copywriters at Sky.
UI Copywriter and EditorSky
London, United KingdomFull Time
Working within a small team of five, we write all the copy that appears on the UI on all of Sky's platforms, including Sky Q, Sky Glass, Sky+, Now TV and Sky Go. Our bread and butter is writing programme information, rail titles and collection synopses, meaning concision is key. We are responsible for safeguarding Sky's Tone of Voice and improving our user's experience as they navigate our products. I am currently developing a style guide for Sky Kids.
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Skills
- Copywriting
- Copyediting
- Proofreading
- Editorial Campaigns
- Campaign Coordination
Education
U
U
BAUniversity of Exeter
- Exeter, United Kingdom
BA: English Literature with Advanced Proficiency in French, 1st Class (Hons) with Departmental Commendation.