Sky Zero launch
In 2020, we committed to be net zero carbon by 2030 and launched Sky Zero, our environmental impact programme dedicated to slashing our carbon emissions and inspiring others to do the same. We wanted to take our customers with us on this exciting journey, so used Sky's UI to shout about this great new initiative. I lead on the UI marketing campaign and wrote all copy for the campaign.
We created a collection on Sky Q to mark the launch of Sky Zero. This required liasing with partners to build a curation of environmentally focused content, briefing in creative for the UI and writing attention-grabbing collection and rail names and bespoke synopses.
A leading part of this campaign was our Sky Zero advert, which uses fairytale tropes to tell the story of global warming in an easily accessible way. This came off the back of research suggesting that climate anxiety often leads to inaction, while narratives that offer hope for the future drive productivity.
We also built help articles for Sky Q providing further context for our customers.
After the launch, we rebranded the collection, turning it into the Climate & Nature Collection which we continually refresh and resurface at key moments in the year, such as Earth Day.
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Sky
- Television