Barbie launch on Sky

  • Aysha Taylor

With Barbie coming straight from its theatrical release to Sky Store, it was important for us to capitalise on its massive cultural presence and drive engagement on our platforms. We subsequently made use of trending terms on social, like 'Barbiecore' and 'Kenough', to talk like a fan and connect with the movie's ever-growing fanbase.

Barbie launch on Sky by Aysha Taylor
Barbie launch on Sky by Aysha Taylor
Barbie launch on Sky by Aysha Taylor

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    Sky

    • Television

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Aysha Taylor
Editorial Manager at Sky