A creative who knows how to tell good stories through words and lens.
With sound experience in marketing and content creation for multinational corporations, I weave stories that are out of the box while remaining loyal to the brands' message.
My background in art management, photography, screenwriting and filmmaking has paved a path for me to continue to experiment all kinds of storytelling.
Projects
- Disney Infinity: Action! Captain Jack Sparrow @ Victoria Harbour, Hong Kong加勒比海盜積克船長(Jack Sparrow)暢遊香港的維多利亞港??? 依家你可以用Disney Infinity: Action app 內的人物來製作和分享自己的Disney Infinity 短片! iOS: http://bit.ly/1cT5yoXWindows 8: http://di.sn/aIhAndroid: Coming Soon! 想發揮更多的創意和想像力? 玩 Disney Infinity 遊戲機版就可以讓你創造自己的遊戲和故事世界! 現在已經在香港發售啦! 想要遊戲更詳細的資料, 請瀏覽 Disney Online HK Facebook page: http://on.fb.me/1fkOuUT Captain Jack Sparrow found rowing across Hong Kong's Victoria Harbour??? Create and share your own Videos with Disney Infinity Characters by using the Disney Infinity Action
Work history
Brand Admin and OutreachLeanne Claxton
- Hong KongFreelance
P
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Marketing & Communications ManagerPMQ
- Hong KongFull Time
Write, edit, and revise text and visual creative content for overall PMQ promotional materials in English and Chinese
i.e. E-Newsletter, Website Content, Press Release and Slogans (Hong Kong on Steps: Tales of Our City, Explore an artist’s vivid landscape of dreams, passion and life)
Advise on UX and UI design of PMQ.org.hk
Liaise, explore and engage with various types of artists, designers, and organisations of artistic exhibitions on site set-up, move in and out, and advising on promotional materials
i.e. HKIPF Satellite Events: 39 Light-years Table Lamp and Lee Ka-sing “Another Journey with Lee Ping-Kwan” Exhibition Being HK X PMQ）
Manage various social media platforms engage and respond in-house, pop-up designers, visitors and external parties and partners (Hong Kong Tourism Board) to promote happenings at PMQ on Twitter and TripAdvisor.
i.e. deTour, PMQ Tourist Coupon Book, and etc)
Manage and supervise junior staff and interns on various projects
i.e. E-newsletter, Online Content Creation, Visualise data reports, Tourist Coupon Book
Successfully gained more exposure on twitter by combining tourism with designers and art like i.e. designers and others to follow, retweet, and mention @pmqhkdesign
A higher than average non-profit industry open rate for Mailchimp based E-Newsletter
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Skills
- Project Management
- Content Creation