About me
Content, content, content! I'm passionate about it! Brand strategy, engaging video, integrated campaign’s and digital story telling is what I know and love to do. My background is in video production though I've honed my skill set with a focus on understanding brand interaction through directing and producing projects. I've also built on my offering with over 5 years working on video and photography for entertainment, brand and branded content.
I have varied experience, strong producing/project management skills, a creative at heart with a passion for delivering at the highest level.
Projects
- Nissan X ICC Cricket World CupTo kick off the 2019 ICC Cricket World Cup, Nissan launched their #SweepTheNation campaign promoting their 'excitement algorithm' with the help of cricket celeb Phil Tufnell. The launch video helped to frame the campaign as a nation wide road tour showcasing the EV technology of the Nissan Leaf and the all round adaptiveness of the new Nissan Qashqai. The final delivery included platform first, optimised assets allowing the client to launch with a promoted trend on Twitter, Facebook stories and
- Hak Baker X Fender SessionsMore Creative Direction vibes when celebrating Hak Baker the "beautiful hybrid" in Black History Month. He speaks about his heroes, what it means to be black, cockney and a deep East Londoner. His style and charisma partners perfectly with the Fender Acoustasonic Player Telecaster and just wait until you hear him play it!
- Fender Artist Studio Art InstallationAs part of the newly opened Fender artist studio at Endell Street, Covent Garden - I curated an art installation in collaboration with esteemed artist Matthew Hancock. As Creative Director it was important for me to embody Fender's commitment to celebrating the variety of talent that exists within guitar culture as platformed by the brand. London's history within music culture is long and far reaching with iconic gig venues and hit songs penned about its very streets. These references layered w
- Slipstream X 2021 Triumph Speed Triple RS 1200Triumph sent Slipstream their new Speed Triple RS1200 and we took the opportunity to get out across South East London towards the end of this years riding season and get a sense of first impressions. Brixton's bustling energy made for the perfect backdrop and we were intentional in gauging reactions from people who aren't your 'traditional Triumph audience'. As Creative Director and Founder of Slipstream, I concepted the video and lead the conversations on the bike. I did this video edit too! E
- Fender 'Player Plus Sessions' - Featuring Nova TwinsThe Player Plus range serves a new generation of creators. It's accessible, stylish with a high technical spec supporting beginners and pro performers alike. The launch campaign was all about contextualising the line within different genre and culture spaces, demonstrating that Player Plus sits at that crossing point for all creators. I worked closely with the Nova Twins to understand their journey, what was important to them and how best to bring that to life on screen as part of Fenders exis
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Work history
Creative Director LeadForward Slash
London, United KingdomFull Time
I combine creative thinking with cultural insight and brand & marketing know-how to set the strategic vision for projects and campaigns.
Leading on how concepts are developed and executed, I work with the design, creative and editorial teams to deliver ideas, brand narrative and strategies, and ensure we deliver the best and highest quality work across Forward Slash Creative, Studio, Academy and So Future.
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EMEA Creative LeadFender
London, United KingdomFull Time
EMEA Lead on creative output from product focussed content, artist engagement and collaboration as well as ideation and production coordination across established and brand new content streams.
Owning the process for delivering content within FMIC's global new product launch initiatives as defined by the global marketing team in the US, managing multiple internal & external stakeholders.
Planning & executing quick turnaround content for social & digital channels.
Identifying & delivering content opportunities within the London music scene that will elevate FMIC brands and storytelling.
Prioritising the delivery of culturally relevant campaigns that will contribute to FMIC's continued growth with a younger and increasingly diverse audience of players.
Making creative decisions that reinforce and elevate FMIC brands.
Representing the EMEA region at the global table and ensuring that global campaigns and content plans adequately reflect the market dynamics of the EMEA region, and in particular, giving a voice to EMEA artists within the FMIC story.
Working in partnership with the digital marketing team to ensure that the content plan meets the needs of (and is supported by) the paid media strategy in the EMEA region .
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Skills
- Video Production
- Creative Producing
- Directing
- Social
- Brand
- Content Strategy
- Creative Direciton
- Adobe Premier Pro
- Dslr
- Creative Stragegy
Education
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BA Media Production University of Bedfordshire
Luton, United Kingdom
A comprehensive course with course material covering both film and photography theory as well as practical training on production disciplines and techniques.