Fender Artist Studio Art Installation

As part of the newly opened Fender artist studio at Endell Street, Covent Garden - I curated an art installation in collaboration with esteemed artist Matthew Hancock. As Creative Director it was important for me to embody Fender's commitment to celebrating the variety of talent that exists within guitar culture as platformed by the brand. London's history within music culture is long and far reaching with iconic gig venues and hit songs penned about its very streets. These references layered with Hancocks unique style of graphic design made for an impactful entrance to the London HQ giving a characterful and contemporary introduction to the space.