BYD Seal U DM-i & Dolphin UK + EU Launch

BYD are a Chinese EV car manufacturer who are huge in Asia and are vying for EU market share aggressively. Whilst working at Uncovered Group Agency, I lead creative concepting across the full funnel of the campaign as Creative Director. These are asset examples of the awareness phase with eye catching VFX that extend and establish the BYD brand identity. These were shot in London but specifically shot in a way that was location agnostic so the assets could be used in other territories whilst feeling native.