Fender 'Player Plus Sessions' - Featuring Nova Twins

The Player Plus range serves a new generation of creators. It's accessible, stylish with a high technical spec supporting beginners and pro performers alike. The launch campaign was all about contextualising the line within different genre and culture spaces, demonstrating that Player Plus sits at that crossing point for all creators. I worked closely with the Nova Twins to understand their journey, what was important to them and how best to bring that to life on screen as part of Fenders existing 'Fender Sessions' platform. This film sat as part of 5 hero films shot in the US for the global campaign. This was the only one to be shot in the UK and I led production and creative direction. Directed by - Kino Production Team - Tinderflint