Since graduating with a BA Hons Professional Musicianship degree in 2019, I have gained significant experience in social media production and video editing, working on artists’ social media and YouTube channels such as Pink Floyd, David Gilmour, Phil Collins & Genesis, as well as network TV shows, I’ve enjoyed bringing innovation to the style and content of these social platforms whilst gaining a firm understanding of social video strategies in a rapidly changing and innovatory market. I have really loved developing original ideas and creating content in order to drive growth to these legacy artist’s channels. Having worked for a smaller organisation in this field, I’m now ready for a new challenge, to develop my experience further in this exciting industry.
Projects
- A bit more about meA compilation of photography, graphical design, song lyrics and original poetry. Please note that a lot of the poetry below was written as a therapeutic tool to help alleviate stress and mental health issues that I have since overcome. I consider myself a fun, happy and positive person that always excels when working in a creative format. I love writing poetry/lyrics and I find utter joy in bringing different fragments of thoughts and ideas into creation.
- Habits - SingleHabits is the second DIY project in which I wrote, recorded and mixed an original composition using DAW software Logic Pro. The project also consisted of an organic promotional campaign in which I attempted to maximise brand exposure without paying for advertisement services. To kick the promotional campaign off I yet again reached out to music bloggers but this time with the aim of advancing from the local blogging websites to larger scale ones with wider audiences. By securing an article with
- Modern Life - SingleModern Life is the first of my DIY projects involving the process of writing, recording and mixing an original composition from start to finish using DAW software Logic Pro. Upon release I carried out an organic promotional campaign by reaching out to local music bloggers with the goal of establishing a network with industry professionals, peer recognition and exposure to key demographics. Alongside this I utilised social media platforms in order to create calculated and timed posts. The song i
Work history
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Channel & Rights Management Consultantlaika network
London, United KingdomFreelance
Having developed strong skills in video editing, I create weekly YouTube videos for a range of clients, both music and TV, including Pink Floyd and CBS’s The Bold and The Beautiful.
With a firm knowledge of the video editing software Premiere and Davinci Resolve 17, I’m able to create striking templates with consistent branding, visual effects and mix audio post-production to a professional standard. I’m also responsible for editing archived footage of Pink Floyd in order to create content for YouTube Shorts, Instagram & Facebook Reel feeds.
I am currently involved in the planning, creation and delivery of Pink Floyd’s recently launched TikTok & YouTube Shorts channels. I have played a pivotal role in the early stages of this campaign through identifying key best practices and carrying out original content designs in keeping with both the platform and the artist’s brand.
Knowing that YouTube Shorts average 30 billion views per day, up from 400% a year ago, I recognise that Channels uploading both short and long form videos are seeing better watchtime and subscriber growth relative to those only uploading long form. It is because of this that I have begun working closely with artist management companies in creating high-grossing DIY content, in order to grow fanship across these trending platforms.
Working closely within a team, I oversee the uploading and optimisation of content across multiple channels. This includes keeping channels up to date with the latest promotional and marketing campaigns such as Nick Mason’s Saucerful of Secrets ongoing European tour.
I take part in weekly management meetings where I input my own ideas on how to drive subscribers to artist’s channels. E.g. Recently I have created and edited videos for a twelve month schedule of archived laserdisc live performances and documentaries from Phil Collins’s 1983 - 1999 catalogue.
I use YouTube and TikTok analytics software to track the results of peak viewership times for a specific channel and then determine the best actions to take in order to improve online engagement.
I use SEO techniques to ensure the best possible results for both the client and audiences.
Accountable for managing YouTube disputes, ownership conflicts and performing takedowns in line with business processes, whilst providing consistent artist label and territory support.
Responsible for monetising user generated content and investigating pending escrow cases whilst maintaining the networks tier A status by abiding to YouTube’s community guidelines.
Experience in liaising with potential and existing clients in order to feature on a growing Indie music channel as well as promoting both the channel and artists via social media.
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Procurement ManagerAI & ZA Grant
- Bristol, United KingdomFull Time
Liaised with a large variety of suppliers, building strong professional relationships with sales teams in order to negotiate competitive prices and meet financial targets.
Working as part of a team I led the process of digitising staid administrative processes and procedures.
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Skills
- Team Leadership
- Teamworking
- Digital Marketing
- Social Media Advertising
- Promotion
- Music Analysis
- Video Editing
- Video Campaigns
- Content Creatiion
- Copyright
Education
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BA (Hons) Professional MusicianshipBIMM (Bristol)
- Bristol, United Kingdom
Extensive three year course delving into all areas of the music industry. The course involved an intensive study into Music Business, Analytical Perspectives, Music Production, Commercial Songwriting, Ensemble Performance, Music Theory and Music Philosophy.
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A LevelsThe Blue School Wells
- Wells, United Kingdom
History (B) Drama (C) Music (C)
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